HORECA Jordan Brings Together Hospitality Leaders
The ninth edition of HORECA Jordan concluded on October 3, 2024, at the Jordan International Exhibition Center – Mecca Mall in Amman. Spread across 3,000 square meters, the three-day event proved to be an unprecedented success, attracting more than 17,000 trade visitors.
As the country’s top hospitality and foodservice business event, HORECA Jordan showcased an impressive array of products and services from 360 exhibitors. In addition, the event’s highlight was the Vegan, Gluten-Free & Organic Food Festival, which featured top-tier products in these categories and offered valuable insights on healthy eating.
The competition aspect of HORECA Jordan was particularly vibrant, with participants showcasing their skills in the Hospitality Salon Culinaire, Jordanian Barista Competition, Bed Making Competition and Mocktail Competition.
HORECA Jordan also provided a go-to platform for extensive networking and knowledge-sharing. The Buyers’ Program created numerous business opportunities and promoted valuable connections.
Furthermore, HORECA Talks was held for the first time in Jordan. The two sessions covered hot topics, including one with executive chefs from five-star hotels and another delving into cloud kitchens as a business model.
Joumana Dammous-Salamé, managing director of Hospitality Services, the firm behind the HORECA Network, reflected on the event’s success, stating: “HORECA Jordan 2024 successfully showcased Jordan’s rich traditions and vision, bringing together distinguished talents from across the globe. We are thrilled with the results and proud of our role in advancing the hospitality sector.”
Thuraya Al Husseini, chairperson and CEO of Lawrence & Husseini Consult, co-organizer of HORECA Jordan, said that the event exceeded all expectations. “We welcomed the largest number of visitors in HORECA Jordan’s history. Indeed, the exhibition was full. We not only did we have international pavilions, we also hosted several embassies, a first for HORECA Jordan. Other embassies have already expressed their interest in being part of the event next year.”
The 10th edition of HORECA Jordan will be held from 16-18 September 2025.
